Embroidery digitizing & merch artwork — New York, NY
Embroidery digitizing · New York, NY
Send us the artwork you already have — a PDF, a screenshot, a napkin sketch. We rebuild it as a stitch file your decorator can run on the first try, sew a proof, and hand you the folder: files, thread chart, placement sheet. Billed by invoice, per project.
Prefer to talk? Ring (917) 553-9125 and we’ll find a time that suits you.
Deliverables
Most clients arrive with a logo and a deadline. We take the middle off your plate: the drawing, the stitching decisions, the paperwork your production team would otherwise chase you for.
Read the full service menuYour decorator will open the folder once, find what they need where they expect it, and press start. That is the whole job. A logo digitized properly has its underlay sized to the fabric, its small type rebuilt as narrow satin columns, and its direction of stitch chosen so light plays across it the way you drew it.
DST, PES, EXP, JEF — whichever your decorator’s machine reads, built with pull compensation and underlay matched to the garment.
We sew the design, lay a ruler beside it, and send you the picture before the file is called final.
Your logo redrawn as tidy AI, SVG and PDF so the screen-print and the thread agree on shape and colour.
Madeira or Isacord numbers matched to your Pantones, with the nearest honest substitute noted where thread can’t reach.
Left chest, cap front, sleeve, back yoke — dimensions, stitch counts and the garment each file was tuned for.
Flat mockups sized for an approval email, a team vote, or your online store.
Before the first call
Missing something? We’ll fill the gaps in with you on the call.
A note from the studio
Send the file exactly as it is — a screenshot is fine. We’ll take it from there.
Proof you can hold
A screen can’t tell you whether a letter will fill in. Thread can. Here are a few things the hoop has taught us, shown the way we’d show them to you.
Small lettering
We rebuild tiny type as narrow satin columns with extra underlay, so the counters of an “e” or an “a” stay open on the garment.
Fabric
A piqué polo wants a lighter fill and a topping film. A structured cap wants heavier underlay and push compensation. Same logo, two builds.
Sample spec
6,420
stitches at 3.25 in. wide, noted on the placement sheet beside the fabric it was tuned for.
Gradients
A fade becomes three or four blended steps, or a clean two-tone. We show you both in the proof and you choose.
Fabrics we proof on
Not on the list? Send us a swatch and we’ll sew on it.
Stitch choice
Borders, columns and large areas each get the stitch that behaves best at that size.
Seeing is deciding
Want to hold a stitch-out before you commit to anything? Tell us the fabric and we’ll quote the proof.
Project pricing
Pick the scope closest to yours. If it sits between two, say so on the call and we’ll write the invoice to match.
Scope 01
One logo, one placement, up to eight thread colours, up to four inches wide. The right start for a first order or a single cap.
Scope 02 Most picked
Digitizing plus a physical proof sewn on a swatch of your actual garment fabric, photographed and sent before anything goes to production.
Scope 03
For brands, teams and gifting programmes with more than one garment. Programmes of 25 pieces or more are quoted on a call.
Add any of these to a scope above. They appear as separate lines on your invoice.
Not sure which fits?
Tell us the garment and the quantity, and we’ll point you to the scope that suits — or write one that does.
Considered in advance
Embroidery is an unfamiliar trade for most brands. Here’s what clients tend to wonder, with the answer where you’d look for it.
You can. It will often pucker on a polo and clog small type. A pixel has no idea what thread does; a digitizer does — stitch direction, underlay, compensation, and where to stop.
Most do. The gradient becomes a few blended steps or a clean two-tone, and the tagline is rebuilt or set larger. You’ll see both options on the proof.
Yes. We ask which machine and format they run, then send exactly that.
Tell us what you see. We adjust and re-sew within your included rounds.
Two business days from approved artwork, or next business day for $35. Larger team programmes get a timeline on the call, before you agree to anything.
A set of up to twelve is $24.
A New York studio on Columbus Ave. Visits by appointment; the rest travels by email and courier.
A logo that looks right on a screen and a logo that looks right in thread are two different drawings. We draw the second one.The Anvil & Thread approach
Bring us the logo, the garment and the date. We’ll bring the thread.
Upper West Side
Find the studio door